The Age newspaper is currently promoting its Ultimate Footy “draft based fantasy AFL game”.

All good – except for the image of the running footballer that they have incorporated into the design of their logo.

Initially, it reminds the reader of the Swannies logo which incorporates the original running man – until one looks more closely.

Compared with the Swannies logo, Ultimate Footy seems to have the ultimate try hard.

Indirectly, this provides us with more evidence of Swannies’ awesomeness.

Meanwhile, if you would like to be part of the Swannies’ Supercoach competition this year, reigning Supercoach, Ross McRae has been hard at it. He’s back in Australia driving his John Deere tractor around and around the family farm thinking about the 2013 season. More to follow.